Today, the National Basketball Association (NBA) and Take-Two Interactive announce the next chapter in their longstanding partnership with the arrival of NBA Take-Two Media (NBAT2). This new venture is a modern entertainment company that will bring fans and players closer together across a competitive gaming league, social-first content, original programming and live events. NBA Take-Two Media will create genre-defining stories and experiences in partnership with some of today’s leading tastemakers, athletes, creators and more.

At its core, NBA Take-Two Media is about bringing people together by giving audiences more agency in how they interact with culture today and building a bridge between the league and audiences that haven’t yet been reached. Through unexpected collaborations, boundary-pushing formats, and a spotlight on emerging voices, NBA Take-Two Media is growing the game by growing the community around it.